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Hershey's Marketing Blog Post

 Brechin Carroll    Robert Priewe   Marketing BA223 11 October 2024 With Halloween on the rise I thought it would be interesting to see how different candy companies get an edge over their competitors. Hersheys is taking a different approach this Halloween by using AI (artificial intelligence) to find underserved consumers in markets that other big brands missed.           The AI that Hershey is using, known as Chalice, helps engage the "movable middle" of shoppers by pushing them towards buying their candy using key social media platforms. The AI's tools rely on a lot of different algorithms that work together to monitor the availability of the product, the impression pricing, and the campaign pricing. Hershey actually tested Chalice last Halloween with a single retailer and found the process inefficient because Hershey had to manually share ZIP code data with Chalice to see which stores we're under preforming compared to the national average. Despite the hiccups the
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  Hey class! October 5th 2024 My name is Brechin Carroll, i was born on maui and lived there for about 7 years. Ive moved around a little bit, I was in San Diego California for about 4 years and then to Ashland Oregon where I spent most of my teenage years. I am the middle child of three siblings... so that's fun. I chose to enroll in this class because I think i'll learn a lot from this class that will benefit me later on in life.  I'm currently a business major. I'm most excited to learn how to market myself to other people/business. Outside of school I really enjoy basketball, iv'e been playing for about 8 years now and hope to walk on at linn benton, I also enjoy working out and traveling. 
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